Author Archives: beaveluz

The Nivea brand is one of the most recognized skin and beauty care brands in the world. Nivea for Men developed a fuller range of male skincare products. This reflected the growing social acceptance of these products with male consumers. … Continue reading →

One of the articles given to us is the “Marketing Myopia” by Theodore Levitt. This article deals with the lack of vision by executives and the mistaken assumptions and beliefs that take hold widely in industry. Most industries have fallen … Continue reading →

As my marketing class goes by, I learned a lot about marketing. New ideas, knowledge and information are earned. But what I need now is wisdom so let me try on this one. My latest topic on this blog is … Continue reading →

As what Philip Kotler has said, “Marketing is a relevant discipline for all organizations insofar as all organizations can be said to have customers and products”. I will include in here a specific example of marketing. This example would be … Continue reading →

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